02 Jun 2015

It looks great, but is that solving the problem?

Below is a link to an article written by Paul Adams (VP of Intercom), describing the characteristics of good product design, and how designing your product visuals (while important in its own right) is the last layer in the design process. Have a look! :)

“I see designer after designer focus on the fourth layer without really considering the others. Working from the bottom up rather than the top down. The grid, font, colour, and aesthetic style are irrelevant if the other three layers haven’t been resolved first. Many designers say they do this, but don’t walk the walk, because sometimes it’s just more fun to draw nice pictures and bury oneself in pixels than deal with complicated business decisions and people with different opinions. That’s fine, stay in the fourth layer, but that’s art not design. You’re a digital artist, not a designer.” – Paul Adams (VP of Intercom)